Some Of The Projects I Have Worked On
Carrefour Bio Communication Plan
As part of the Brand and Communication course, this project showcases my process in crafting a communication strategy for Carrefour Bio. Through audience research, I identified young, health-conscious consumers as the target group. The strategy included campaigns like the "3-Minute Healthy Meal Challenge", in-store visuals highlighting organic benefits, and digital engagement on Instagram and TikTok. Each element aligned with the brand's values, focusing on simplicity, sustainability, and meaningful connection.
Rhythms of the North: A Collaborative Brand Activation Campaign
Rhythms of the North was crafted as a collaborative brand activation campaign for the Toronto Raptors and The Weeknd, blending basketball, music, and Toronto's cultural vibrancy. As part of this campaign, I envisioned a capsule collection, AR experiences, and social media activations, complemented by pop-up events. This project allowed me to develop a comprehensive communication and distribution plan that connected with culturally attuned audiences while elevating brand identity.
Strategic Market Entry Plan for Lacoste
As part of a collaborative project at EDHEC, I got the opportunity to develop a strategic market entry plan for Lacoste, targeting the Indian market. My contributions focused on conducting primary research through laddering interviews to uncover key consumer insights and creating a tailored marketing mix. The project emphasized blending cultural representation with Lacoste's sporty elegance and sustainable luxury to appeal to fashion-conscious millennials and cultural trendsetters.
L'Oréal Brandstorm 2025: Redefining Men's Beauty (Coming soon)
Currently participating in L'Oréal’s global innovation competition, Brandstorm 2025. My focus is on developing an innovative product concept for the men’s beauty market, rooted in deep consumer insights and market trends.