Get To Know Me?
What started with coding and elevating user experiences in India quickly turned into a passion for design and consumer psychology, a path that eventually led me to France. I swapped algorithms for ideas, blending creativity and strategy to craft campaigns that connect and resonate. From launching brands to shaping narratives, I’ve learned one thing: a great story isn’t just told—it’s experienced.
Today, I bring my love for impactful storytelling and purposeful branding to every project. Whether it’s building a brand from scratch or creating campaigns that leave a mark, I thrive on turning big ideas into unforgettable experiences.
5 Things That Make My Heart Sing
I always feel there are countless places to explore, but only so little time to see them all. It’s both thrilling and humbling.
Music has always been my escape. It’s where I feel most at peace.
Might be termed as a hoarder but aesthetic trinkets, stickers, or notes are simply too cute to ignore.
Unpopular opinion: Matcha beats coffee any day (and no, it’s not just because it’s trendy).
I may not know much about a lot of things, but skincare? Skincare, I know.
My Path So Far
2016-2020
Bachelor of Technology in Computer Science
This is where my love for design sparked, and I had the opportunity to lead as Marketing Head for the KIIT Cultural Society - crafting stories, organising events, and creating experiences that brought people together.
Jul 2020 - Mar 2022
UX/UI Consultant
My first professional experience was a deep dive into marketing for US-based clients, where I honed my skills in understanding requirements and delivering impactful UX/UI designs. It was a crash course in adaptability, problem-solving, and turning ideas into action.
2020-2021
Founder & CMO
Then I founded Élan - a fashion apparel and accessories brand - to immerse myself in the world of branding firsthand. It became my creative canvas to experiment with design, storytelling, and customer engagement, all while learning the intricacies of building a brand from the ground up.
Uh oh! You are at the end of the timeline. Wondering what’s next? Voilà! I’m available from April 2025 to bring creativity, impact, and a sprinkle of good vibes to your team - let’s make it happen!
Jan - Jun 2024
Performance Marketing Assistant
My second internship was at RIMOWA, where I had the incredible opportunity to work in Paris—a dream come true. I contributed to crafting marketing campaigns that merged the brand's iconic heritage with modern innovation, elevating customer engagement and deepening my understanding of global luxury branding.
Jun - Dec 2023
E-Commerce Strategy Consultant
During my gap year at Optimal Ways, I worked closely with clients to design and implement tailored digital marketing strategies. I combined creativity with strategic thinking to craft campaigns that resonated with their audiences, transforming insights into innovative solutions that delivered meaningful impact.
Sep 2022- Mar 2025
Double Degree Master in Management & Msc Marketing Management ( Luxury and Fashion)
To turn my passion for marketing into a career, I packed my bags and moved to France to pursue my master’s at EDHEC. Here, I’ve immersed myself in luxury and fashion branding, mastering the art of consumer insights, and crafting global marketing strategies.
